Problem:
As someone personally affected by Hurricane Sandy, I felt the need to help out in anyway that I could. I saw a major flaw in the immediate rebuilding process. That flaw being that people's homes & lives were being rebuilt according to a contractor's budget and time, and not to the needs of the people themselves. Along the way I saw a lot of dangerous building conditions, disgusting price-gouging, and people being contracted into things they necessarily might not have understood.
Strategy:
The overall inspiration for the project was to turn a bad situation into a good situation. The idea that people could rebuild their homes into the home they had always wanted, as opposed to a cheap reminder of a hard time. Using social media, I tried to solicit as many building questions as I could from people who were rightfully frustrated and tired. I would walk through peoples homes and give free professional advice as to what people should expect throughout their rebuilding process - whether from a contractor, or local building departments.